Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
The job of a logo designer is to provide a new and innovative way to express the key message of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, sell, or what they are. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.
A layout artist deals with the structure and layout of images and text in a pleasing format. This can include magazine work, brochures, flyers, books, CD booklets, posters, and similar formats. For magazines and similar productions, color, typeface, text formatting, graphic layout and more must be considered. Is the chosen typeface good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions that layout artists must ask themselves. Page layouts are usually done by art directors, graphic designers, production artists or a combination of those positions.
A web designer’s work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website’s pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.Depending on the scope of the project, web design may involve collaboration between software engineers and graphic designers. The graphic design of a website may be as simple as a page layout sketch or handling just the graphics in an HTML editor, while the advance coding is done separately by programmers. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as web masters.