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The success of a page should be measured by one criteria: Does the visitor do what you want them to do?
Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

 

White hat versus black hat techniques

SEO techniques can be classified into two broad categories:

Techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

 

An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

 

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

 

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

 

On Page Factors

  • Initial Site Analysis
  • Competition Analysis
  • Density Analysis and Placement
  • Keyword Difficulty
  • Initial Ranking Check
  • Spell Check
  • Site Structure Analysis
  • Content Development Check
  • Brief Keyword Competition
  • Review
  • Keyword Research
  • Keyword Finalization
  • Meta Tags
  • Title Tags
  • H1 Tags
  • Alt Tags
  • Anchor Text
  • Existing Web Content Optimization
  • Tag Optimization
  • Creation of XML Sitemap

Off Page Factors

  • Directory Submission
  • Directory Submission Validation
  • Search Engine Submission
  • Index Creation for SEs
  • Social Book Marking (Web 2.0)
  • Article Submission*
  • Press Release Submission*
  • Competition Analysis
  • Traffic Analysis
  • Monthly Activity Reports
  • Ranking and Traffic Check
  • Site Study (Broken links, and etc.,)
  • Broken link reporting
  • Video Submission*
  • Local Search Engine Submission
  • Submission of XML Sitemap